Outlap is a Motorsport Marketing Agency
Based in London, we help brands, teams and rights holders with marketing, communications, partnership strategy and activation across F1 and global racing series.
Our Track Record
Motorsport Marketing, Built for the Modern Racing Ecosystem
Motorsport today sits at the intersection of sport, media and culture. Teams operate as publishers, partners expect measurable outcomes and fans engage with racing through digital platforms as much as the track itself.
Built on experience inside Formula 1 teams and international racing series, Outlap helps brands, teams and rights holders turn motorsport into effective marketing: from strategy and communications to content and partnership activation.
Areas of Expertise
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Partnership & Rights Strategy
We help brands maximise their motorsport rights through season planning, activation strategy and smarter use of partnership assets.
For teams and rights holders, we shape compelling partnership propositions and pitch materials that bring commercial opportunities to life.
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Content & Creative Strategy
We create digital-first motorsport content, from creative ideation and media days to filming with drivers and athletes.
Our understanding of commercial rights, access and filming restrictions helps us develop ideas that work at the track and beyond.
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Motorsport Strategy & Advisory
We help brands and agencies navigate the motorsport ecosystem and make smarter marketing decisions.
From entering the sport to understanding teams, rights and audiences, we provide practical advice grounded in experience from inside motorsport.
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Live Event Marketing
We help brands, teams and rights holders make more of race weekends, launches and live sporting events.
From on-site planning and capture to real-time delivery, we turn live moments into content that works before, during and after the event.
Strategy & Advisory
Structured sessions that help brands and agencies navigate motorsport, maximise opportunities and build more effective marketing.
Rights to Reach Audit
Assess how effectively your motorsport rights are being used across content, campaigns and channels and identify opportunities to get more from them.
Season Planning Workshop
Build a clear season-long marketing plan around the championship calendar, moving beyond one-off activations to connected campaigns and moments.
The F1 Social Ecosystem
Understand how Formula 1 team social channels really operate, and how brand content can integrate naturally within them. Learn how to create content that feels native to the team and its audience.
Motorsport Marketing Insights
Industry insight and analysis on Formula 1 partnerships, sponsorship activation and modern motorsport marketing.
About Outlap
Outlap was founded by Kim Hobson, a motorsport marketing strategist with experience working across Formula 1 teams and international racing series.
Her work has focused on the intersection of partner activations, digital storytelling and team content ecosystems, helping brands translate motorsport partnerships into campaigns that resonate with fans.
Outlap advises brands, teams and agencies on how to navigate the motorsport ecosystem and develop more effective partnership activations.
Experience across:
Formula 1
Formula E
WRC
MotoGP
Endurance racing
One-make championships
Start Your Engines
We work with brands, teams and agencies looking to strengthen their motorsport partnerships and campaigns.
If you'd like to discuss a project or strategy session, get in touch.